At adidas, our focus is to make athletes better through a deep and traditional understanding of what athletes need to perform at their best. Athletes, teams, and coaches are constantly looking for an edge over their competitors and in the elite world of sports every bit counts.
As the paths of sports and technology continue to converge and create performance advantages, adidas and miCoach in collaboration with Athletes’ Performance are leading through innovation. We strive to be at the forefront of technological sporting advances and deliver cutting-edge solutions to help our athletes find that edge. Based on years of research, innovation, and development, we’ve developed miCoach elite, a state-of-the-art, real-time performance monitoring solution for sports teams.
From the outset, the focus of miCoach elite has been to understand and improve on existing performance monitoring solutions and deliver a market-leading product. We travelled the globe, visiting teams on the cutting-edge of utilizing data to improve their performance. From the top football, rugby, basketball, and Australian Rules football teams, we explored how technology was being used to increase performance on the field. This research led to a deep understanding of the performance driven needs of elite teams. We knew that miCoach elite had to be able to:
- Transform large amounts of data into usable information.
- Provide accurate and repeatable real-time insights for training.
- Present an intuitive, user-friendly interface that’s easy to use and manage.
- Track total training impact.
- Be highly portable.
- Be non-invasive for the athlete.
- Be cutting-edge with the latest sensor technologies.
miCoach elite PLAYER_CELL
The miCoach elite PLAYER_CELL is a small, sophisticated sensing device that captures the key metrics of an athlete’s performance in training and on the field. Metrics collected include speed, distance, heart rate, acceleration, power, and position. Each system will include 30 miCoach elite PLAYER_CELLs.
Techfit elite is an advanced medium compression base layer that tracks heart rate through integrated sensor technology. The base layer shirt is designed to comfortably integrate the miCoach elite PLAYER_CELL between the shoulder blades without interfering with training or game play.
miCoach elite base
Each team will be equipped with a miCoach elite base, a portable receiver that collects data from all 30 miCoach elite PLAYER_CELLs and relays it back to an iPad in real time. The base is a rugged, water-resistant, transportable device.
miCoach elite dash
The miCoach elite dash is a native iOS application built for live monitoring and provides real-time data to trainers and coaches. The application allows trainers and coaches to view the performance of athletes across multiple metrics including speed, distance, acceleration, heart rate, and power.
miCoach elite Web application
Post-analysis of training and games can be performed online through the Web application. Each team has their own customized and secure Web space. Data is analyzed to gain insight into an athlete’s workout intensity, fitness level, and conditioning needs based on the metrics produced during training and games.
These components are integrated seamlessly to provide one of the most advanced physiological monitoring and management systems available and are already improving the performance of top teams, including A.C. Milan.
As a key development partner, A.C. Milan was the first team to receive the system and integrate it into their sophisticated training regimen. Major League Soccer in the U.S. introduced miCoach elite as a league-wide initiative, enabling all 19 teams in the league to benefit from performance analysis technology. The German National soccer team began implementing the system into their program in preparation for the 2014 World Cup. As an innovation partner, Athletes’ Performance provided their training expertise to give the teams listed above the opportunity to take their training and game performance to the next level.
In the coming months, miCoach elite will continue to be rolled out and utilized by top teams around the globe to get the most out of their athletes and ensure they maintain peak performance. adidas and miCoach will continue to innovate and improve the technology and always push the boundaries of what is possible to bring the biggest possible advantage to our athletes and teams.