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adidas is releasing the world’s first intelligent football boot, the adizero f50 powered by miCoach. Here’s the deal. We took our lightest football boot, the adizero f50 (weighing in at a feather-light 165g) and hooked it up with miCoach technology, letting you track and upload performance data all from the sole of your boot. miCoach will keep up with you as you play, logging in speed, number of sprints, distance and time so you can get your head back where it belongs. In the game.

Here’s how it works. The adizero f50 boot has a special space in the sole where the revolutionary miCoach SPEED_CELL™ snaps into place. Think of it as your very own personal and portable coach, minus the 5am wake up calls. The miCoach SPEED_CELL™ captures 360° movement and measures key performance metrics including speed, average speed (recorded every second), maximum speed (recorded every five seconds), number of sprints, distance, distance at high intensity levels, steps and stride rates. The built-in memory system stores all your measurements during your game or training for up to seven hours, wirelessly transmitting your on pitch performance data to your tablet, PC or MAC.

And what’s a win without bragging rights. With miCoach you can share your stats with friends on Facebook, kick-starting competition between you and your buds as you compare training stats between each other, or even adidas’ professional players like Leo Messi. You can even upload your stats to existing training plans on the miCoach website, creating a personalized coaching program perfect for you.

Stay tuned in 2012 for the release of the miCoach football video game where you can actually use your own real-life abilities to boost your avatar’s game online. Whether in the stadium or online, adizero f50 together with miCoach prove to be the perfect pair. The bundle including the SPEED_CELL™ and the adizero F50 is available in adidas Own Retail store as well as  adidas ecom stores and selected wholesale retail stores.

By Kevin Elsey, Athletes' Performance

Starting each week with a new goal will give you new motivation and reason to celebrate when you achieve it. Once you’ve selected your miCoach plan, set a few weekly goals that are realistic and measureable, and make sure they help you achieve your larger goal, such as losing weight or running a race. Here are a few examples of weekly goals to help you get started:

Make time

Set a goal to exercise or simply get active for a certain amount of time over the course of a week. When you schedule your workouts, don’t shoot for 90 minutes initially if you’ve never worked out for more than 30. Remember to set achievable goals.

Stay in the zone

When you view a completed cardio workout, miCoach shows how well you stayed in your zones. Set a goal to improve your score by 5 percent. Once you blast past that goal, set your sights higher.

Strive for consistency

Are you doing all your scheduled miCoach workouts? Schedule a realistic number of workouts and make it a goal to do all of them that week. You can move your workouts around in your schedule as needed.

Own your goal

There’s a difference between saying, “I will work out 3 times this week” and “I might try to exercise 2 or 3 times.” Always frame your goals as “I will…” statements. Write down your goal in Settings (Personal Info) to keep a record.

Welcome to the new, social miCoach.com! The miCoach team has used your feedback as the foundation for this new experience, making social interaction a key feature. Set up a profile, find your friends, and start celebrating your achievements with the new sharing capabilities!

If you’re new to miCoach, sign up now to get better and be part of the conversation!

Here’s a highlight of what’s new…

Home is where your friends are

The newly designed home page is the hub of your training and social action. Check your status feed to see how your friends have been training, congratulate them, or give them a motivational nudge. Use the updated workout tracker for a quick review of your past, present, and future workouts.

Be well connected

You can now connect with your facebook and twitter accounts and choose to auto-share your stats whenever you complete a new workout. Check out “sharing” under the user menu (the drop-down under your screen name in the upper right of the screen) to customize your sharing settings.

A public profile

Your profile is the public face of you and your training. Here you can share your training achievements, goals, what miCoach plan you are using and more. You can keep this info private if you want, share it with just those that follow you, or let the entire community look in awe at your achievements.

Groups and Leader Boards

Set up a training group of your own or join one based on your interests. As soon as you publish a workout in a group, you are chipping in to the overall group performance and establishing your own set of stats to compare with the rest of the group members. How long will it take you and your friends to run the distance from London to NewYork (5576km / 3465 miles)? Form a group to find out, check who’s got the best pace, burned the most calories, logged the most distance or spent the most time trying to reach your group’s goal.

A move to HTML

The miCoach team has taken a big step towards bringing greater accessibility to the web portion of miCoach through tablet computers and mobile devices. We still have a way to go here and will continue to make progress in 2012. 

Add this blog to your RSS reader and stay tuned for more updates and news about what’s in the pipeline for the back end of the year.

That’s it for now. There are loads of new features to check out, so either log in or sign up and get coached to a better you with miCoach!