adidas is releasing the world’s first intelligent football boot, the adizero f50 powered by miCoach. Here’s the deal. We took our lightest football boot, the adizero f50 (weighing in at a feather-light 165g) and hooked it up with miCoach technology, letting you track and upload performance data all from the sole of your boot. miCoach will keep up with you as you play, logging in speed, number of sprints, distance and time so you can get your head back where it belongs. In the game.
Here’s how it works. The adizero f50 boot has a special space in the sole where the revolutionary miCoach SPEED_CELL™ snaps into place. Think of it as your very own personal and portable coach, minus the 5am wake up calls. The miCoach SPEED_CELL™ captures 360° movement and measures key performance metrics including speed, average speed (recorded every second), maximum speed (recorded every five seconds), number of sprints, distance, distance at high intensity levels, steps and stride rates. The built-in memory system stores all your measurements during your game or training for up to seven hours, wirelessly transmitting your on pitch performance data to your tablet, PC or MAC.
And what’s a win without bragging rights. With miCoach you can share your stats with friends on Facebook, kick-starting competition between you and your buds as you compare training stats between each other, or even adidas’ professional players like Leo Messi. You can even upload your stats to existing training plans on the miCoach website, creating a personalized coaching program perfect for you.
Stay tuned in 2012 for the release of the miCoach football video game where you can actually use your own real-life abilities to boost your avatar’s game online. Whether in the stadium or online, adizero f50 together with miCoach prove to be the perfect pair. The bundle including the SPEED_CELL™ and the adizero F50 is available in adidas Own Retail store as well as adidas ecom stores and selected wholesale retail stores.